The Brahman Influenced Marketing Group was formed to provide a joint marketing concept for a member-producer base that produces cattle of known (verifiable) genetics and management guidelines. Our goal is to provide the knowledgeable buyer with steers that are “source verified hybrid cattle.”

This concept is at the forefront of but not limited to our Brahman Hybrid F-1 Steer Sales. Members are also welcome to participate in co-mingled private treaty sales and retained ownership feeding. This is dependent on comparable cattle being available in load lots in the same geographical area. Our Commercial Cattle Representative, Dr. Bill Turner, can provide assistance with this.

Of course, our marquis events are our Brahman Hybrid F-1 Steer Sales. We held our first last fall and it was the talk of the industry. It proved that our founder, Dr. Charles Graham, and Board of Directors were right about the benefits of co-mingling source verified and properly backgrounded F-1 steers. Now we want to improve on this concept. Our next three sales will closely follow the first’s format. The steers must be knife-cut, de-horned or tipped, and follow the program guidelines from Texas A&M. This requires the steers be weaned a minimum of 45 days prior to the sale; vaccinated with a 4-way and a 7 or 8-way clostridial at weaning, then again within 14 to 21 days; and provided with high quality nutrition. The steers must be tagged with an electronic ear tag which we will provide at cost. You must be a paid member to participate but you are welcome to consign your steers and have the cost for your membership and your electronic ear tags held out of your check. Our sale commission is the usual 3 1/2 percent. There is a one percent commission on private treaty sales.